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The Subaru Love Promise

More than a car company.®

The Subaru Love Promise is our vision to show love and respect to all people at every interaction with Subaru. Together with our retailers, we are dedicated to making the world a better place.

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Customer Testimonials


Our success is measured by how our clients feel about their experience with us. Happy customers and ongoing relationships are what we strive for.

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Welcome to West Herr Subaru of Lockport

West Herr Subaru of Lockport is part of West Herr Auto Group — Western New York’s largest automotive group, founded in Hamburg, NY in 1950 and now operating more than 50 locations with over 3,000 employees across Buffalo, Rochester, and Syracuse. West Herr has been a trusted Subaru retailer in Western New York since 1995, and our Lockport dealership — opened in 2024 — carries that same tradition of community-first service to Niagara County.

In 2026, West Herr Subaru of Lockport was nationally recognized by Subaru of America with the Subaru Love Promise HEART Award — one of the brand’s highest honors, awarded to retailers who demonstrate Honesty, Empathy, Appreciation, Respect, and Trust in every customer and community interaction. We’re proud to have earned this recognition in our first full year of operation and remain committed to living the Subaru Love Promise every day.

New & Pre-Owned Subaru Vehicles

Browse our full lineup of new Subaru vehicles, including the Outback, Forester, Crosstrek, Ascent, Impreza, WRX, and the all-electric Solterra. Most Subaru models come standard with Symmetrical All-Wheel Drive — a distinct advantage for drivers throughout Western New York who navigate lake-effect snow, icy roads, and unpredictable winters every season. We also carry a carefully inspected selection of Subaru Certified Pre-Owned vehicles and quality used vehicles across all makes and models.

Subaru Financing

Our on-site finance center works with a wide network of lenders to help find the right loan or lease for your situation — whether you’re a first-time buyer or a returning Subaru owner. We keep the process straightforward, transparent, and tailored to you.

Subaru Service & Parts

Our Subaru-trained service technicians are equipped to handle everything from routine oil changes and tire rotations to major repairs, warranty work, and multi-point inspections. We stock genuine OEM Subaru parts and offer express service options for everyday maintenance needs. Whether you’re prepping your vehicle for a Buffalo winter or keeping up with scheduled maintenance, our service center in Lockport is ready.

Proudly Serving Western New York

West Herr Subaru of Lockport serves drivers throughout Niagara County and the greater Buffalo-Niagara region, including Lockport, Niagara Falls, North Tonawanda, Tonawanda, Grand Island, Lewiston, Youngstown, Wheatfield, Amherst, and Cheektowaga.

Have questions? Reach our team at 716-770-3942 — we’d love to earn your business.

West Herr's Newest
Subaru Location


Watch the timelapse to see our brand new Subaru dealership being built from start to finish, or stop in and see for yourself today at 6856 S Transit Road in Lockport, NY!


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6856 S Transit Rd, Lockport, NY, 14094

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West Herr Subaru of Lockport 43.09449512261533, -78.69818819976197.